Diskursdynamiken: Metaphorische Muster zum Diskursobjekt Virus
Eva GredelThis study seeks to develop a foundation for a theory of meaning that views linguistic innovation and discursive dynamics as the normal state of affairs. It integrates systems and behavioral theory, identifying discourses as the loci of change in linguistic meaning. An analysis of multi-code metaphors makes plausible the discursive sensitivity of images in advertisements and leads to a proposal for a multicodal expansion of discourse analysis.
Năm:
2014
Nhà xuát bản:
De Gruyter
Ngôn ngữ:
german
Trang:
284
ISBN 10:
3110366754
ISBN 13:
9783110366754
Loạt:
Sprache und Wissen (SuW); 17
File:
PDF, 7.52 MB
IPFS:
,
german, 2014