Language Policy and Planning for the Modern Olympic Games

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Language Policy and Planning for the...

Language Policy and Planning for the Modern Olympic Games

Name: Language Policy and Planning for the Modern Olympic Games
ISBN: 9781614516866

Jie Zhang, Ingrid Piller

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This book is the first longitudinal study that addresses language policy and planning in the context of a major international sporting event and examines the ideological, political, social, cultural, and economic effects of such context-specific policy initiatives on contemporary China. The book has important reference value for future research on language management at the supernational level and language services for linguistically complex events. At the same time, it presents some broader implications for current and future language policy makers, language educators and learners, particularly from non-English speaking backgrounds.

Foreword by Ingrid Piller

Năm:

2021

Nhà xuát bản:

De Gruyter Mouton

Ngôn ngữ:

english

Trang:

281

ISBN 10:

1614516863

ISBN 13: