Ogilvy on Advertising
David Ogilvy
A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business."
Told with brutal candor and prodigal generosity, David Ogilvy reveals:
• How to get a job in advertising
• How to choose an agency for your product
• The secrets behind advertising that works
• How to write successful copy—and get people to read it
• Eighteen miracles of research
• What advertising can do for charities
And much, much more.
Told with brutal candor and prodigal generosity, David Ogilvy reveals:
• How to get a job in advertising
• How to choose an agency for your product
• The secrets behind advertising that works
• How to write successful copy—and get people to read it
• Eighteen miracles of research
• What advertising can do for charities
And much, much more.
Năm:
1985
In lần thứ:
First
Nhà xuát bản:
Doubleday Publishing Group
Ngôn ngữ:
english
ISBN 10:
0804170053
ISBN 13:
9780394729039
File:
PDF, 26.27 MB
IPFS:
,
english, 1985
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